The Trachtenburg Family Slideshow Players have stacks of character and that needs to be reflected in their website. When they needed that website redesigned they used eSlice to get an aesthetic that fits their personality.
The look and feel for the website took its lead from the Lost and Found album’s artwork. This helped build familiarity with their latest cover art and reflects the band’s lo-fi, DIY attitude. The colour scheme, wood table-top background, hand painted band portrait and the essential projector slide are all elements re-used from the album cover.
As the name suggests, the projector slide in particular is a key visual element. It’s a visual callback to the bands name, centre of the album artwork and part forms of TTFSP’s live performances. Thelinks using the slide image all reuse the same image file. This minimises downloads times. Each link isrotated to a slightly different angle so it doesn’t look too uniform and produces a slightly ‘handmade’ feel to the website.
The main body of the content is held in a beige box. The box contains a very subtle colour gradient that’s darker at the top than the bottom. Although it’s not something you can consciously see (not without really looking for it anyway) it helps to lift the page title and make it more prominent. It also uses colours both from the slide images and that reuse helps those individual elements sit together in way that’s more pleasing to the eye. You can’t see it but you’d miss it if it wasn’t there.
Compacting the essence of that character and getting just enough of it into a website has been challenge but a really enjoyable project to work on.
If you’re you’d like to make sure that your website really reflects your personality then speak to eSlice today.