You might have a lot of visitors (hits) on your website but if those visitors leave without looking around you are missing opportunities. Bounce Rate is the proportion of people who leave your site having only viewed one page. Although a crude measure the Bounce Rate shows whether your website is engaging visitors or turning them off. A high Bounce Rate shows potential customers lost before you’ve even had a chance to set out your stall. Worse still, if you’re utilising any pay per click advertising you’re paying for those ‘bounces’ too. Although it’s impossible to eliminate ‘bounce’ completely there are some strategies to reducing it.
Archive for September, 2010
You might know what content your audience wants, but knowing how they’re going to read it is important too. People read web-pages differently than how they read printed materials. If you’re producing content that’s difficult for web-readers to consume it’s likely they’ll find someone else who isn’t. Getting the structure right (as well as the content) will get more of your text read. Here are some key tips on how to structure for web-readers.
They say a little knowledge can be a dangerous thing. Well a lot of knowledge can be equally perilous when it comes to using web-analytics. They can tell you an enormous amount about who is using your website and how they’re using it. The trouble is with that myriad of data comes the problem of sifting the useful information from the chaff. Without a solid strategy for what a business wants to achieve it’s easy to drown in a mass of data without adding any real value. Here are some tips on how to ensure your analytics add value.