You might have a lot of visitors (hits) on your website but if those visitors leave without looking around you are missing opportunities. Bounce Rate is the proportion of people who leave your site having only viewed one page. Although a crude measure the Bounce Rate shows whether your website is engaging visitors or turning them off. A high Bounce Rate shows potential customers lost before you’ve even had a chance to set out your stall. Worse still, if you’re utilising any pay per click advertising you’re paying for those ‘bounces’ too. Although it’s impossible to eliminate ‘bounce’ completely there are some strategies to reducing it.