Posts Tagged ‘web analytics’

Understanding Bounce Rate and How to Improve It

September 27, 2010

You might have a lot of visitors (hits) on your website but if those visitors leave without looking around you are missing opportunities. Bounce Rate is the proportion of people who leave your site having only viewed one page. Although a crude measure the Bounce Rate shows whether your website is engaging visitors or turning them off. A high Bounce Rate shows potential customers lost before you’ve even had a chance to set out your stall. Worse still, if you’re utilising any pay per click advertising you’re paying for those ‘bounces’ too. Although it’s impossible to eliminate ‘bounce’ completely there are some strategies to reducing it.

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Three Steps to Positive Web-Analytics

September 7, 2010

They say a little knowledge can be a dangerous thing. Well a lot of knowledge can be equally perilous when it comes to using web-analytics. They can tell you an enormous amount about who is using your website and how they’re using it. The trouble is with that myriad of data comes the problem of sifting the useful information from the chaff. Without a solid strategy for what a business wants to achieve it’s easy to drown in a mass of data without adding any real value. Here are some tips on how to ensure your analytics add value.

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