They say a little knowledge can be a dangerous thing. Well a lot of knowledge can be equally perilous when it comes to using web-analytics. They can tell you an enormous amount about who is using your website and how they’re using it. The trouble is with that myriad of data comes the problem of sifting the useful information from the chaff. Without a solid strategy for what a business wants to achieve it’s easy to drown in a mass of data without adding any real value. Here are some tips on how to ensure your analytics add value.
Posts Tagged ‘website’
It is a little overdue but we’ve finally found time to put to our own website. Our distinctive brand is still unchanged and still makes up the core visuals, but the new look and refreshed content is clearer and more attractive. Proof positive (as if more were needed) that sites with accessibility and standards compliance at their heart need can still be easy on the eye.